Joico

Joico breaks the boundaries of science to create the art of healthy hair. The company’s unique combination of cutting-edge technology, innovative product development, inspiration from the worlds of art and fashion, professional education and commitment to integrity keeps Joico firmly in the forefront of professional beauty.

Haircare and Styling

Body Luxe
Body Luxe is a unique volumizing and thickening line targeting fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Sumptuous thickness and increased body are achieved with Joico’s exclusive Oat Protein Complex.

Color Endure
Color Endure takes color preservation one step further with Joico’s exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity and tonal integrity.

Daily Care
Daily Care is Joico’s core line of cleansers, conditioners and styling products that focus on the science of healthy hair and address the needs of every hair type. These exclusive Daily Care formulas retain vital moisture, promote inner strength and give brilliant shine.

I-C-E Hair
Break through the ordinary with I-C-E HAIR high-tech styling products. Clean and modern, streetwise yet savvy, I-C-E HAIR creates with no constraints, no barriers. You determine the form, function and structure of your hair.

K-PAK ®
With the highest concentration of Quadramine Complex in its formulas, K-PAK delivers the ultimate in healthy hair. K-PAK products work synergistically to rebuild, reconstruct, strengthen and protect damaged hair.

Moisture Recovery
Joico’s premier moisture line, Moisture Recovery, features Joico’s exclusive Hydramine Sea Complex, a blend of moisture-loving ingredients from the sea that quenches overly dry hair attributed to the environment, chemical services or genetics.

Silk Result
Silk Result products are designed for those who want soft, silky hair regardless of whether they’re starting with fine/normal or thick/coarse hair. All products feature Joico’s exclusive Synergistic Silk System with real silk surfactants, silk amino acids and proteins.

Style & Finish
Style & Finish is Joico’s state-of-the-art styling and finishing products that are fortified with Joico’s exclusive Quadramine Complex. These products are designed to be mixed and matched with your favorite Joico care products to create customized, healthy style.